Private Label: Popular and Trending

Since the recession a decade ago, private-label brands — items manufactured by a third party and sold under a retailer’s brand — have flourished and appear poised for continued growth in U.S. markets. In food, private label was once stigmatized as a “generic,” low-price option. Today, private-label foods provide a mark of quality and distinction for retailers.

• Private label shines brightly today because it allows retailers to differentiate themselves, profitably.
• Consumers have a growing interest in private label, building momentum for store brands like 365, Simple Truth and Kirkland.
• Influential voices from industry research experts to retailers agree this is an opportunity worth watching, but for how long?

Download our latest Focus Feature filled with further reading to better understand the important private-label trend.

This content comes from The Intel Distillery: your essential source for food industry analysis and intelligence.