Alongside a cultural revival in “real” food, alternatives to animal products have emerged, gaining the attention of influential media, manufacturers and investors. A wave of startups has pioneered new technologies in producing foods that mimic animal-derived products, including chicken, ground beef, milk and eggs.

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  • The alternative protein trend has disrupted the beef, chicken and milk industries.
  • Investments have poured in from venture capitalists and traditional meat manufacturers.
  • Motivations behind the trend are varied and include environmental, food safety, animal care and human health.
  • Industry is generally in favor of supporting this trend, though it’s not without it’s detractors.
  • Read our in-depth report for solid understanding of this trend as well as key further reading to get smart on fake foods.

This content comes from The Intel Distillery: your essential source for food industry analysis and intelligence.